Automated pricing for the modern day brokerage
Pricing built and designed for the AI era.
Automagic is an AI platform that helps brokerages quote faster, respond instantly to market changes, and scale pricing operations without adding overhead.
It connects to your TMS, pricing data, customer history, and market signals to automate decisions across quoting, pricing, and execution. Automagic keeps context across your operation, surfaces the reasoning behind every recommendation, and gives teams a shared system they can trust.
From pricing to operations to leadership, Automagic handles the repetitive work behind every shipment so teams can focus on strategy instead of manual coordination. The result is faster execution, more consistent pricing, and a freight operation that runs with AI speed.
One platform to manage
your entire pricing strategy
Automagic turns your organization's pricing strategies into execution, delivering automated rating at scale.
Meet Otto
your AI pricing copilot
Otto is the world's first AI pricing expert, embedded on your team.
Otto AI
Otto monitors market shifts and guides smarter pricing strategies.
Otto analyzes historical trends, live market conditions, and emerging signals to help your team stay ahead of pricing changes before they happen.
How's my outbound CA looking?
72% of your outbound CA this month has been short-haul freight. With rising fuel rates, I recommended increasing loads with less than 100 miles by a flat $72.
2 sources used
Fuel rates
Historical data
Ask anything
Otto AI
Ask Otto for advice when forming your pricing strategies.
From lane-level insights to historical analysis, Otto has an answer for anything.
Otto AI
Automatically make pricing tweaks with OttoPilot.
With OttoPilot enabled, Otto will not only make suggestions, but will also automatically apply them for you; making your pricing strategy always up-to-date.
Built for the future. Available today.
Modernize your freight brokerage pricing strategy for the AI era.
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